For sales orgs that draft too slowly to close at the rate they should.
The Proposal Engine sits between the discovery call and the signed agreement. It generates the first pass, tailors it to what the buyer told you on the call, sequences the follow-through, and learns from what closes and what doesn’t.
What it replaces. A solutions consultant’s entire afternoon, a Word template no one’s updated since 2022, and the “send tomorrow” promise that becomes “send Monday.”
Who it’s for. B2B services and complex-product sales orgs where every deal needs a custom proposal but no one has time to write one well, every time.
What’s included. Draft generation from your real deal patterns. Buyer-context customization pulled from your CRM. Follow-up sequencing that doesn’t need a rep to remember. Win-rate analytics that tell you which proposal moves close and which ones don’t.
Why it’s not PandaDoc. Because PandaDoc is a wrapper around a Word document. The Proposal Engine is the system that decides what the document should say.